1. Introduction
Fervent Finance ("we", "our", or "us") operates from 66 Housesteads Rd, Carlisle CA2 7SQ and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Information We Collect
Personal Information
We may collect the following personal information:
- Name and contact information (email address, phone number)
- Company name and business information
- Marketing preferences and communication history
- Information provided through contact forms and enquiries
Technical Information
We automatically collect certain technical information:
- IP address and location data
- Browser type and version
- Pages visited and time spent on our website
- Referring website and exit pages
3. How We Use Your Information
We use your information for the following purposes:
- To provide and improve our marketing consultancy services
- To respond to enquiries and provide customer support
- To send marketing communications (with your consent)
- To analyse website usage and improve user experience
- To comply with legal obligations
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your data based on:
- Consent: For marketing communications and non-essential cookies
- Contract: To provide services you've requested
- Legitimate Interest: For business analytics and service improvement
- Legal Obligation: To comply with applicable laws
5. Cookie Policy
We use cookies to enhance your browsing experience. Our cookie categories include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage
- Marketing Cookies: Used for targeted advertising (with consent)
You can manage your cookie preferences through our cookie banner or browser settings.
6. Information Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Trusted service providers who assist in our operations
- Professional advisers (lawyers, accountants)
- Law enforcement when required by law
- Business partners with your explicit consent
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
Marketing data is typically retained for 3 years unless you withdraw consent earlier.
8. Your Rights Under GDPR
As a UK resident, you have the following rights:
- Access: Request copies of your personal data
- Rectification: Correct inaccurate information
- Erasure: Request deletion of your data
- Portability: Receive your data in a structured format
- Objection: Object to processing for marketing purposes
- Restriction: Limit how we use your data
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and staff training
- Secure data processing agreements with third parties
10. International Data Transfers
Your data is primarily processed within the UK. If we transfer data internationally, we ensure adequate protection through:
- Adequacy decisions by the UK government
- Standard Contractual Clauses
- Other approved transfer mechanisms
11. Contact Information
For privacy-related enquiries or to exercise your rights, contact us:
12. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on this page and updating the "last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.
13. Complaints
If you believe we have not handled your personal data in accordance with this policy, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.