1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and enabling certain website functionality.
2. How We Use Cookies
Fervent Finance uses cookies to:
- Remember your cookie preferences and settings
- Analyse website usage and improve user experience
- Provide personalised content and recommendations
- Enable social media features and integrations
- Deliver targeted marketing communications (with consent)
- Ensure website security and prevent fraud
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for our website to function properly. They cannot be disabled without affecting the website's functionality.
| Cookie Name |
Purpose |
Duration |
| cookie_consent |
Stores your cookie preferences |
1 year |
| session_id |
Maintains your session during browsing |
Session |
| security_token |
Prevents cross-site request forgery |
Session |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Cookie Name |
Purpose |
Duration |
| analytics_enabled |
Tracks if analytics are enabled |
1 year |
| page_views |
Counts page visits and user journeys |
30 days |
| user_engagement |
Measures time spent and interactions |
30 days |
3.3 Marketing Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are only set with your explicit consent.
| Cookie Name |
Purpose |
Duration |
| marketing_enabled |
Tracks marketing cookie consent |
1 year |
| ad_preferences |
Stores advertising preferences |
90 days |
| campaign_tracking |
Tracks marketing campaign effectiveness |
30 days |
4. Third-Party Cookies
We may also use third-party services that set their own cookies. These include:
- Google Analytics: For website analytics and performance monitoring
- Social Media Platforms: For social sharing and integration features
- Marketing Platforms: For advertising and campaign tracking (with consent)
- Customer Support: For live chat and support functionality
These third parties have their own privacy policies governing their use of cookies.
5. Managing Your Cookie Preferences
5.1 Cookie Banner
When you first visit our website, you'll see a cookie banner allowing you to:
- Accept All: Consent to all cookies including analytics and marketing
- Necessary Only: Only accept essential cookies required for functionality
- Custom Settings: Choose specific cookie categories to enable
5.2 Browser Settings
You can also manage cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Site Permissions > Cookies
5.3 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking the "Cookie Preferences" link in our website footer
- Clearing your browser cookies and revisiting our site
- Contacting us directly at [email protected]
6. Cookie Retention
Different cookies have different retention periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until their expiry date or manual deletion
- Essential Cookies: Typically retained for up to 1 year
- Analytics Cookies: Usually retained for 30 days to 2 years
- Marketing Cookies: Retention varies by provider (30 days to 2 years)
7. Legal Basis for Cookie Use
Under GDPR and UK data protection law, our legal basis for using cookies is:
- Essential Cookies: Legitimate interest for website functionality
- Analytics Cookies: Consent or legitimate interest for service improvement
- Marketing Cookies: Explicit consent only
8. Impact of Disabling Cookies
Disabling certain cookies may affect your experience:
- Essential Cookies: Website may not function properly
- Analytics Cookies: We cannot improve our services based on usage data
- Marketing Cookies: You may see less relevant advertisements
9. Updates to This Policy
We may update this Cookie Policy periodically to reflect:
- Changes in our cookie usage
- New legal requirements
- Updates to third-party services
- Improvements to our website functionality
We will notify you of significant changes by posting the updated policy on this page.
10. Contact Information
If you have questions about our use of cookies, please contact us: